Dayna Woolsey, Marketing Manager

 

As the marketing manager for KeepWell Foods LLC, Dayna Woolsey plans and implements a variety of multi-faceted marketing projects and strategic objectives for the company.  She plays the lead role in the design and development of the company website; she manages the execution of sales and promotional programs, as well as facilitating all public relations efforts and related outreach programs including special events and trade shows.

 

Prior to joining KeepWell Foods, Dayna served as the Sales and Marketing Analysis Manager for a technology company in Newport Beach, Calif.  In this role she provided customer and sales tracking tools, as well as sales reporting for the finance, HR, marketing and sales divisions for variety of B2B /B2C products and services.  She was also responsible for dissemination of product information and spear-heading all tradeshow and event logistics.  Dayna also served as a member of the company’s cross-functional team for business development and technology selection.

 

Dayna previously served as Director of Sales for The Olivia Companies, LLC.  She was responsible for all aspects of the sales process, including company revenue goals, the direction for sales strategies and the implementation of an outbound sales calls initiative.  In this capacity she also hired staff and ran the training and development group.

 

In addition, Dayna held an executive position at a major retail chain where she obtained hands-on experience supervising sales, operations and personnel functions to ensure maximum profitability. She was responsible for inventory management, store operations, loss prevention, visual presentations, human resources and development and training.

 

Dayna attended the University of Houston where she studied business management and marketing.  She has also studied Computer Information Management, and is currently pursuing Microsoft Certification-MCAS.